Developing Posters for School Activities

Poster Information  |  Posters to Critique  |  Critique Questions


A good poster is.....Focused on a single message.
                                Lets graphs and images tell the story; uses text sparingly.
                                Keeps the sequence well-ordered and obvious.
A bad poster might have.....Hard to find objective(s) and main point(s)
                                              Text too small
                                              Graphics unrelated to the theme
                                              Poor organization
Purpose of a graphic designer - Organize and communicate messages in a creative and effective way.

Typical Poster Rubric

Overall Appearance

  • 0 - Cluttered or sloppy appearance. Gives the impression of a solid mass of text and graphics, or
         piecesare scattered and disconnected. Little white space.
  • 1 - Pleasant to look at. Pleasing use of colors, text, and graphics
  • 2 - Very pleasing to look at. Particularly nice colors and graphics.

White Space

  • 0 - Very little. Gives the impression of a solid mass of text and graphics.
  • 1 - OK. Sections of the poster are separated from one another.
  • 2 - Lots. Plenty of room to rest the eyes. Lots of separation.

Text / Graphics Balance

  • 0 - Too much text. The poster gives an overwhelming impression of text only. OR Not enough
          text.Cannot understand what the graphics are supposed to relate.
  • 1 - Balanced. Text and graphics are evenly dispersed in the poster; enough text to explain the
         graphics.

Text Size

  • 0 - Too small to view comfortably from a distance of 4 feet.
  • 1 - Main text OK, but secondary text in too small
  • 2 - Easy to read from 1-1.5 meters
  • 1 - Very easy to read.

Organization and Flow

  • 0 - Cannot figure out how to move through poster
  • 1 - Headings or other methods used to organize the flow of the eye
  • 2 - Headings, numbering, columns, bullets, bars, rows, etc.